Masterclass: Controversies, Brand Equity, Share Price

An organisation’s reputation is both the most powerful and fragile asset. Years of work and millions of dollars can be spent on building stakeholder trust, which can be destroyed in minutes. With even greater scrutiny of corporate behaviour, ESG ratings and regulatory compliance – how can organisations ensure that they are identifying, preparing for and preventing reputational impact?

Date: Tuesday | 06 October 2026

Time: 14:45 - 15:30

Room: Convocation Hall

Facilitator

Objectives

  • How to predict and reduce reputational damage

  • These business case for controversy management, putting a value on brand equity protection

  • Recovering and rebuilding from reputational damage

Audience

  • Corporate communications
  • Investor relations
  • Risk
  • Resilience professionals