Masterclass: Controversies, Brand Equity, Share Price

Date: Tuesday | 06 October 2026
Time: 14:45 - 15:30

Location: Convocation Hall, Church House Westminster, London

Facilitator: Jean-Philippe Verdier, Founding Partner, Verdier & Co

About This Session

An organisation’s reputation is both the most powerful and fragile asset. Years of work and millions of dollars can be spent on building stakeholder trust, which can be destroyed in minutes. With even greater scrutiny of corporate behaviour, ESG ratings and regulatory compliance – how can organisations ensure that they are identifying, preparing for and preventing reputational impact?

Who Should Attend

• Corporate communications • Investor relations • Risk • Resilience professionals

What You'll Learn

  • How to predict and reduce reputational damage

  • These business case for controversy management, putting a value on brand equity protection

  • Recovering and rebuilding from reputational damage


All masterclasses are included with your event registration — at no extra cost.